The Old Way
- Pick an app
 - Get everyone to download it
 - Oops! No IOS version
 - Pick a new app
 - Steve doesn't want to download it (Thanks, STEVE)
 - Hmm this app is slow...
 - Oops that's foreign spyware! (Dangit Steve)
 - Pick a new, new app
 - ...
 
The New Way:
- Upload Contacts
 - Write your message
 - Send.